Branding

logos, wordmarks, style guides, brand graphic assets, website design, strategy, consultation, positive energy

I've crafted the visual and functional brand identities that define my clients' businesses.

Developing a successful brand identity is challenging, and you may not have all the answers or even know which questions to ask. I've refined a process that works for businesses of all sizes. My approach is intelligent, engaging, and consistently delivers results that help my clients succeed.

Creating a truly cohesive brand is just as much about teamwork and communication as it is about design. My focus is laser-focused on guiding clients and anyone else involved through a positive experience where they feel confident and informed at every step of the project.

Please enjoy looking at some neat stuff I’ve made for wonderful people!

Case Study

ASCND


TECH / INDUSTRIAL / B2B

Project Management, Branding, Creative Direction, Logo System, Colorways, Typography, Style Guide, Graphic System, Messaging Strategy


Case Study

KNOIDS


TECH / ART / E-COMM

Project Management, Creative Direction, Logo System, Colorways, Typography, Style Guide, Website (Mobile & Desktop), Icons, Custom UI Elements, UX/UI Systems Direction

"The principal role of a logo
is to identify — and simplicity
is its means… Its effectiveness depends on distinctiveness, visibility, adaptability, memorability, universality, and timelessness."

-Paul Rand