TECH / ART / E-COMM

KNOIDS

TASKS PERFORMED

Project Management, Creative Direction, Logo System, Colorways, Typography, Style Guide, Website (Mobile/Desktop), Icon System, Fully Custom UI Elements

In collaboration with Knoids, I completely reimagined their brand identity and crafted an innovative, high-concept flagship website that elevated their digital presence.

At the core of Knoids is a massive varied digital collectible series created by the artist 'Shade'. These little digital denizens feature vibrant, glossy Y2K-inspired canine characters with futuristic accessories—reminiscent of premium toys or video game characters from the early 2000s.

Drawing from this aesthetic, I developed a super interactive, consumer-focused brand identity featuring distinctive semiotic systems, an advanced branded user interface, technical graphic elements, and functional-first futuristic flair. This approach intended to provide as much eye candy as possible while still ensuring the artwork and means of interacting with the art are the focal point.

For the crown jewel of the brand, the Knoids website, I rejected conventional scrolling and orthodox website design in favor of a video game menu-inspired interface that feels intuitively familiar to the user.

This self-imposed limitation was the cornerstone of the conceptualization of the design language and rule-set, and was meticulously built from the ground-up to create a unique but completely intuitive experience for the end-user.

Utilizing the screen real estate of the desktop browser experience, the website organizes each section into defined viewing frames, with intuitive buttons and image links creating seamless navigation without scrolling. While in the hand, the now vertically inclined mobile version required a complete structural reformatting of the desktop experience, enhancing interactivity for users on the go while maintaining the brand's distinctive visual language and functionality. One website - two distinctive experiences.