2022

Brand Identity System
Mobile & Desktop Web Design

Project Management, Creative Direction, Logo System, Colorways, Typography, Style Guide, Website (Mobile & Desktop), Icons, Custom UI Elements

This one was a lot of fun. I worked closely with the successful Knoids NFT company to revamp their brand identity from the ground up and design a complex new flagship website.

The actual NFTs themselves are all created by the artist known as ‘Shade’, and they’re these neat hyper-shiny citrus-sweet Y2K dogs with futuristic accessories that could be toys or in a video game from 20 years ago (in the best way). I used this influence to create a futuristic, consumerist brand identity with a strong set of logos, visuals/photography, techy little graphic details and minimalist typography that add just enough texture to allow the art be in the spotlight while still establishing a brand.

Exploring this direction further, I designed a website that doesn’t scroll, but is more like a video game menu screen user interface that contains each section of the site into an organized viewing frame - where buttons and image links allow for an intuitive use experience without all the darn scrollin’. Due to this strict formatting parameter, the mobile version of the site is a wholly reformatted take on the desktop version that adds to the interactivity of the user experience while on the go.