Branding
logos, wordmarks, style guides, brand graphic assets, website design, strategy, consultation, positive energy
I've crafted the visual and functional brand identities that define my clients' businesses.
Developing a successful brand identity is challenging, and you may not have all the answers or even know which questions to ask. I employ an effective process that works for businesses of all sizes. My approach is intelligent, engaging, and consistently delivers results that help my clients succeed.
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Every project starts with a conversation. Before I move pixels or sketch ideas, I will work with you to fully understand what you're aiming to achieve, what’s been getting in the way, and what is the best path forward to get you what you need to succeed. -
Brands connect emotionally when they have a clear sense of self and confidently share their personality. But it’s not just about knowing who you are; it’s about knowing your audience too. Data alone doesn’t create a connection; it’s understanding the people behind the numbers. I help you define the core values that set you apart and uncover what your audience is truly seeking in the relationship.
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With the brand’s core values and audience fully seen and understood, we begin by exploring visual concepts through mood boards, wireframes and communication that will allow us to get off on the right foot in a focused direction. From there, we refine the brand identity by selecting typography, colors, and imagery that align with the brand’s story. The final product, with all it’s moving parts, creates a seamless, impactful identity that champions form and function.
Case Study
ASCND
TECH / INDUSTRIAL / B2B
Project Management, Branding, Creative Direction, Logo System, Colorways, Typography, Style Guide, Graphic System, Messaging Strategy
Case Study
Knoids
TECH / ART / E-COMM
Project Management, Creative Direction, Logo System, Colorways, Typography, Style Guide, Website (Mobile & Desktop), Icons, Custom UI Elements, UX/UI Systems Direction
Logos
& Brandmarks
A collection of some of my favorite logos, brandmarks, logotypes and symbols I’ve created for cool people.
